Integration into the project team of our client with the following responsibilities:
Communication concept for the stand and flanking activities for the Frankfurt and Leipzig book fairs on behalf of a leading publishing house.
End of March and frosty temperatures still prevail? Springtime is our preference and we transplant 2000 sqm in a car dealership to blossom like Wiesbadens's Spa Gardens.
Public event at a car dealership. More than 3000 visitors during the pre-Christmas period. Ongoing programme from 10:00 to 18:00 hrs. In parallel more than 300 test drives, whereby drivers choose as "thank you" a Christmas Tree from the Enchanted Forest, which they can collect the next day. BILD (German mass daily) covers the event with a half-page editorial article.